Bluemoo never quite knows where he’s going, and honestly, he’s okay with that.
With tiny horns, droopy ears, and fur that looks like he
just rolled out of a warm nap (which he probably did).

He always looks a little lost, a little sleepy, and maybe just a bit too soft for this big, wild world.
He’s looking for someone who gets that. Someone who sees his slow blinks, his unsure smile,
and thinks: yep, this one’s coming home with me.

Bluemoo is sky blue, dreamy, and dangerously huggable. The kind of character that makes you smile just looking at it.

This is where the magic happens. The Bon Ton Toys collection is the brand at its most creative — full of characters with personality, made from fabrics worth obsessing over. Designed to be loved from day one.

Every Bon Ton Toys plush is handmade using only the finest materials, always filled with 100% recycled polyester. Sustainably made and ethically crafted - built to be loved for years.